Introduction: The Exodus from the Public Square For over a decade, the center of the digital universe was the public social media feed—a chaotic, algorithm-driven “public square” where brands and users shouted for attention. The goal was mass reach, viral moments, and accumulated followers, like currency. But a quiet exodus has been happening. In … Read more
Introduction: The Cracks in the Old Foundation For decades, the marketing agency model has remained remarkably consistent: large teams of creatives and account managers, high overheads reflected in hefty retainers, and a workflow that, while creative, was often slow and laborious. This traditional model, built on human hours and manual execution, has been the … Read more
Introduction: The Marketing Channel Everyone Forgot In the relentless rush toward digital, most marketers relegated direct mail to the history books. We called it “junk mail,” a dinosaur of a bygone era—impersonal, unforgettable, and impossible to measure. We poured our budgets into pixels and clicks, convinced the physical mailbox was dead. Well, in July … Read more
Introduction India’s digital evolution is no longer happening in silos. In 2025, we’re witnessing a massive convergence where AI, financial technologies, healthcare systems, and 5G infrastructure are beginning to intersect, reshaping how citizens interact with technology in everyday life. This isn’t just a collection of buzzwords. These trends represent a new, interlinked ecosystem where data, … Read more
Introduction Samsung is set to launch its AI-powered Bespoke Home Appliance range in India on June 25, and it’s not just about better refrigerators or sleeker washing machines. These are intelligent home devices—able to respond to your voice, learn from your usage patterns, and even integrate with your daily routines. From smart fridges that plan … Read more
Introduction India is witnessing an unprecedented surge in digital fraud. From OTP scams to deepfake impersonations and payment app abuse, cybercrime in the country has reportedly caused over ₹20,000 crore in losses in just the past year. The sheer scale of the threat has prompted a significant shift: AI is now being deployed not just … Read more
Introduction As AI evolves, so do online threats. From deepfake fraud to digital impersonation, cybersecurity challenges are no longer niche. They’re mainstream. That’s why Google’s recent launch of its Asia-Pacific (APAC) Safety Engineering Centre (GSEC) in Hyderabad marks a significant milestone for India and users across the region. But what exactly does this lab do? … Read more
Introduction Your laptop or desktop might be fast, but your keyboard is where real productivity happens. Whether you’re coding, writing, designing, or answering emails all day, the feel of your keys can dramatically affect comfort, speed, and fatigue. In 2025, the keyboard market will be more diverse than ever. The debate continues: mechanical vs. low-profile—which … Read more
Digital marketing isn’t just about being online. It’s about being effective. One of the most valuable metrics for any business investing in digital marketing is Return on Investment (ROI). And what is the best way to achieve real ROI? Targeted digital campaigns led by skilled professionals. In this article, we explore how partnering with an … Read more
In an age where our personal and financial lives are deeply entangled with the internet, cyberattacks are no longer just a threat to businesses. They’re becoming a real and present danger for individuals. The risks of digital exposure are escalating from stolen identities and drained bank accounts to ransomware and social media hijacking. This rising … Read more